3 Things You Can Do To Stay Off Clients’ Sh*t Lists

CONSUMERS ARE CONSTANTLY COMPARING YOUR PRODUCT TO A HOST OF OTHERS. SO LOOK OUTSIDE YOUR MARKET & SHAMELESSLY STEAL WHAT WORKS, ARGUES ZIBA’S CALE THOMPSON.

WRITTEN BY:  for Fast Co. Design

My sister-in-law maintains a list on her smartphone of companies she vows never to patronize again. She calls it her “shit list.” It includes big national brands and small local companies, and spans restaurants, hotels, Internet providers, airlines, retailers—practically any business with a service component. And she’s not alone. Practically everyone has a shit list of some sort, whether mental or recorded, and the incidents that get companies onto these lists have one thing in common: They’re nearly always preventable.

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